Many people in Sri Lanka are unsure on what SEM is. They get confused with the terms SEO and SEM. SEM which is short for Search Engine Marketing is the process of paying a search engine to show your website as a result in the search engine results page. They are often seen at the top of the result with the word 'Ad' before the URL. This involves bidding on keywords so that your companies website will be seen in the top of the list of results.
SEM results are also known by the term Pay Per Click or PPC. Some of the results that are seen on Google's Search Engine results page a text based but can be seen as product lists as well. SEM's greatest strength is that it advertises your ads in front of motivated customers that are ready to buy. This is why it is the advertising method with the highest conversion rate. Since everybody has access to the digital world it is time for your company to start advertising using digital marketing techniques.
The process of having PPC ads on a search engine can be complicated. It involves finding keywords that relate to your business and bidding on them. For this purpose you need to find the best keywords that relate to your business. For this you will need to find a SEO specialist to help you find them as they have the required skills in finding the correct keywords. EQLankaSEOis a SEO company which works with SEM, PPC as well, if you are looking forward to have the best PPC campaign, contact EQLankaSEO today to handle your PPC campaign in effective manner.
Once you have found the keywords that a popular among customers in Sri Lanka you need to start bidding on them. Knowing how the auction works can help you tremendously. Once you choose a keyword you need to state how much you are willing to pay, per click to have you ads along side the search results from certain keywords. You can use Google Adwords for this purpose.
A common misconception when people are using SEM for their websites is that they don't need a SEO company in Sri Lanka like EQLankaSEO to help with the SEO of the page. This is totally wrong and can very much be the opposite. While SEM is having paid ads on the search results page having good SEO can give you a lot of benefits too.
You can create a much more user friendly page for your customers in Sri Lanka. This can be a reason why the bookmark your page and comeback when they require a service from your website. Another reason is that a SEO specialist in Sri Lanka, the EQLankaSEO can help you climb up the ladder and get traffic when keywords that relate to your company is searched.