SEM is a widely used technique in the world that people use to advertise their website and increase the traffic that it receives. Many people creating their own website in Sri Lanka may have heard or seen something related to PPC or pay per clicks. SEM is pretty much that same thing. The process of SEM can be complex and requires the help of a SEO consultant in Sri Lanka like EQLankaSEO in order to do it successfully.
There are two basic methods of Search Engine Marketing or SEM. I mentioned one a bit earlier which is PPC or pay per click. The other is the use of good SEO techniques. Both these tactics put together would mean that your website will rank higher when keywords are searched. SEO is an organic or natural way of getting higher in the ranks and PPC is by using platforms that offer web promotions. SEO increases the ranking of your site by using natural methods. These methods include optimizing your site, using specific keywords that relate to your business and also by making your site more user friendly on desktops and mobiles.
Google Adwords is a famous platform that offers web promotions. The platform is run by non-other than Google and is one of the most popularly used PPC platforms that are available. The process of properly using a PPC platform can be very complex and is recommend that you let your SEO company handle the important bits and pieces that is involved in this operation.
The main process to a PPC platform like Google Adwords is that you need to bid on keywords that may be popularly used when searching for a website similar to yours. A SEO consultant in Sri Lanka would know how to find the right keywords that will help you reach your target audience. Without using technical terms, the shortest way I can explain how a PPC platform works is that it is an Auction of keywords and the highest bidder has his add displayed in the ads section of the search engine.
You would need an SEO company for many things related to your website. They are very helpful when creating a website and managing it in a way that your are able to reach a lot of people. But finding a good SEO company in Sri Lanka can be very advantageous. So it is important that you consult with many SEO experts like EQLankaSEOin order to find one. Getting references from people about the best SEO companies in Sri Lanka can also help you get a good company that you can work with in order to improve your websites SEO.
Source : http://petersonanne.jigsy.com/entries/seo/importance-of-search-engine-marketing-in-sri-lanka