EM is a widely used technique in the world that people use to advertise their website and increase the traffic that it receives. Many people creating their own website in Sri Lanka may have heard or seen something related to PPC or pay per clicks.

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The Online Market in Sri Lanka has come a long way. Although this island may have been seen as a more traditionally driven market place, it has evolved throughout the years. This has happened in many ways. For one the post war era has led to many investors setting up their operations and leading to a healthy economic growth to take over various industries.

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