Blog #Search Engine Optimization Sri Lanka

Many people in Sri Lanka are unsure on what SEM is. They get confused with the terms SEO and SEM. SEM which is short for Search Engine Marketing is the process of paying a search engine to show your website as a result in the search engine results page. They are often seen at the top of the result with the word 'Ad' before the URL.

You may have heard of the term SEO while designing and developing your business website. SEO stands for Search Engine Optimization. It is the use of various techniques on your website and off it to increase the rank of website when a certain keyword related to your website is searched.